Images without pictures – The Girl Effect

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Posted 22 May 2010 in Conventional imagery

This campaign video is interesting for the fact it uses no photographs, yet conjures up a powerful image. In the video (at 0:37) the call to imagine a girl living in poverty depends for its success on viewers being able to recall stereotypes. The fact that they producers are confident of this recall in the absence of the pictures is testament to the power of the stereotypes being suggested.

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